This will be a panel discussion focusing on the constant tension between scientists and the media. Physicists often bewail how their research is presented in the media, annoyed by misquotation, over-hyped results, or scientific descriptions that are just plain wrong. What can we work to change, and what is simply the nature of the Media-Beast? The panelists – including Caltech physicist Sean Carroll and science writer Karen Heyman will offer their insights into the inner workings of the media, based on their experiences, and offer tips on how to lower the risk of misrepresentation or miscommunication by building ongoing relationships with reporters.