How did a (mostly) contented grad student running geophysical
convection simulations wind up as a gatekeeper between science
and the public? In this talk I'll try to give a sense of what
motivates science writers and editors, what exactly it is that
we do, how we are navigating the turbulence in the publishing
industry, and what it all means for the broader scientific
community. I'll naturally focus on Scientific American, but I'll
comment on broader trends and offer thoughts and tips of use not
just for writing a magazine article, but for any other writing
or communications project you take on.
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